Integrate Agency 2022

Our internal agency website and branding. When we started out, the first thought was referring to the agency simply as “Integrate” wasn’t enough. Integrate what? Integrate who? While it may have been obvious to those within the agency, that yeah… we’re the “Integrate Agency”, it was less clear to everyone else. The result was adding the word “agency” to the logo, and how the agency referred to itself. “We’re Integrate Agency”.

With that goal accomplished, focus shifted to the site and branding. When Integrate and Wellington Group merged in 2018, subtle alterations were made to the Integrate brand to reflect the new direction. Over time a few different flourishes were added to add emphasis and interest to the website and other collateral, resulting in the brand slowly becoming inconsistent. Now was the time to bring everything back into focus, and create a fresher look across all brand elements, PowerPoint presentations, business cards, and ultimately the web design.

Updates to the website was driven by adding new features, new styles, and clearer messaging. All of this was backed by a flexible and extensible custom WordPress theme that is clean and may be expanded over time.