Energy Texas

Energy Texas was a new Retail Electricity Provider (REP) that launched for the Texas market at the end of 2021. We were tasked with developing a Texas-Centric brand, designing and developing a marketing website based off that brand, designing and developing the front-end for the order flow, and designing and developing the front-end for the account management portal.

The goal for the brand was simplicity. Utilize the colors and imagery of the Texas flag, while conveying the brand identity of modern, high-tech, Texan entrepreneur. After working with the client we settled on a logo and full brand identity.

Designing the website followed. The brand’s voice and visuals were intended to convey their honest and straightforward practices, while utilizing Texan flair. Primarily utilizing illustrations, we worked through the UI and color palette to develop a clean and clear visual hierarchy that reinforced the brand while presenting offers in a easy to understand manner. Developed for ease of use in both mobile and desktop was a challenge with so many options, the way the layouts adjust has resulted in highly usable flows regardless of device.

Finishing with the account portal, the focus was twofold. Firstly to provide a clear design that placed important information in areas of prominence, with secondary information easily discovered in menus or secondary action areas. Secondly was to create a design that could expand to accommodate planned features as they were ready to deploy.

The website launched on time to client satisfaction, while continuing to be optimized and supplemented as the client’s business grows.